TikTok Push Notification Click Rate Statistics 2026
Media and entertainment apps recorded a push notification click rate of 1.69% on Android and 0.83% on iOS between Q4 2024 and Q2 2025, against all-industry averages of 2.75% and 1.71%, based on Pushwoosh’s benchmark study of more than 600 apps. TikTok has never published a figure of its own. This page collects the category benchmarks, opt-in data and TikTok’s own alert rules that bracket where the number sits.
TikTok Push Notification Click Rate
What Is the TikTok Push Notification Click Rate in 2026?
No published dataset breaks out TikTok by name. The closest published proxy is the media and entertainment vertical, which sits below the all-industry average on both platforms.
Pushwoosh calculates push CTR as opens divided by recipients, weighted by the number of recipients, and excludes silent and transactional sends. Open rate and click-through rate mean the same thing for push, because a notification has to be tapped to be opened.
| App category | iOS CTR | Android CTR |
|---|---|---|
| E-commerce and retail | 3.05% | 3.78% |
| Fintech | 2.09% | 2.84% |
| All industries average | 1.71% | 2.75% |
| Media and entertainment | 0.83% | 1.69% |
| Hypercasual games | 0.82% | 1.05% |
| Action games | 0.46% | 0.82% |
Source: Pushwoosh Benchmarks Study 2025, Q4 2024 to Q2 2025
Across all industries and both platforms, Pushwoosh puts the spread at 0.5% to 7.4%. Android roughly doubles iOS in the media category, a gap the study attributes to notification behaviour: Android alerts stay on the lock screen until dismissed, while iOS clears them on unlock and files them in Notification Center.
Opt-In Rates Cap the TikTok Push Notification Click Rate
Click rate only applies to the share of users who agreed to receive alerts. Batch measured 800 billion messages sent to 1.2 billion unique visitors across 10,000 apps and websites between July 2024 and July 2025.
| Platform | Latest opt-in rate | Prior year |
|---|---|---|
| Android | 67% | 85% |
| iOS | 56% | 58% |
| Blended average | 61% | Not published |
Source: Batch, The Great Push Notifications and Mobile Engagement Benchmark 2025, July 2024 to July 2025
Batch links the 18-point Android drop to the rollout of Android 13, which brought Android consent in line with Apple’s model. Airship reached the same conclusion in March 2026, reporting that Android and iOS opt-in rates have converged to near parity across its 15 verticals.
Older vendor figures still circulate and do not agree. CleverTap’s benchmark report puts Android opt-in at 91% and iOS at 44%, a 47-point gap that predates the Android 13 permission change.
Contextual Alerts Set the Ceiling for TikTok Push Notification Click Rate
Batch splits campaigns into contextual sends, triggered automatically by an action or a set time, and generic sends pushed manually to a group with little targeting. The gap between them is 10.2 percentage points.
Almost every TikTok alert is triggered: someone commented, a followed creator started a LIVE session, an order shipped. Our data on TikTok LIVE average concurrent viewers shows how much traffic those event windows carry, and TikTok Shop transaction volumes indicate the scale of order-status messaging behind them.
| Campaign type | Open rate |
|---|---|
| Generic, all industries | 4.19% |
| Generic, banking and finance, iOS | 7.2% |
| Generic, banking and finance, Android | 8.8% |
| Contextual, all industries | 14.4% |
| Contextual, mobility, Android | 18.5% |
| Contextual, mobility, iOS | 23.4% |
Source: Batch, The Great Push Notifications and Mobile Engagement Benchmark 2025, July 2024 to July 2025
Levers That Move a TikTok-Style Push Notification Click Rate
Pushwoosh ran a send-time test on a gaming app, splitting one message across two equal groups. Per-user optimal timing returned a 3.08% CTR against 2.03% on a fixed schedule, a 51.7% increase in opens.
Copy framing produced a similar order of effect. In a fitness app test, an urgency-driven message outperformed a choice-driven version by 74%, and phrasing alerts as questions in media apps lifted open rates 1.3x. Wording effects on TikTok itself follow comparable patterns, as the data on caption length and engagement shows.
| Lever | Measured effect |
|---|---|
| Per-user send time, A/B test | 3.08% CTR vs 2.03% |
| Urgency framing vs choice framing | 74% higher performance |
| Question-format copy, media apps | 1.3x higher open rate |
| Town-level targeting, news apps | Up to 15x higher CTR |
| Team and sport targeting, SPORT1 | 8% push open rate |
Source: Pushwoosh, client A/B tests and segmentation research, 2025
Why TikTok Engagement Changes the Push Notification Click Rate Math
Similarweb App Intelligence data for August 2025 puts TikTok top of the social apps for daily time per Android user. The same dataset shows TikTok users opening the app 10 times a day, third-highest among the top social apps, with sessions averaging 9 minutes 42 seconds.
| App | Average daily time per Android user |
|---|---|
| TikTok | 1 hour 37 minutes |
| 1 hour 13 minutes | |
| 67 minutes | |
| 59 minutes |
Source: Similarweb App Intelligence, published in the Digital 2026 Global Overview Report by We Are Social and DataReportal, August 2025
A user opening an app ten times a day does not need a reminder that it exists. That is the structural reason social and media apps trail fintech and retail on push CTR while leading on time spent, a pattern our TikTok watch time breakdown tracks in more detail alongside video completion benchmarks.
Reach is not moving in one direction either. TikTok’s own planning tools reported ad reach above 2.2 billion users aged 18 and over in April 2026, up more than 8% in three months, while Similarweb recorded active use of TikTok’s mobile apps falling roughly 10% between September 2025 and February 2026.
TikTok Rules That Cap the Push Notification Click Rate
TikTok publishes hard limits on when it can send. These remove the evening window for a large share of the audience, which is documented further in the age demographics by content type data.
| Rule | Detail |
|---|---|
| Curfew, ages 13 to 15 | No push notifications from 9pm |
| Curfew, ages 16 to 17 | No push notifications from 10pm |
| Teen night setting | Cannot be changed by the user |
| Wind down, under 16 | Full-screen feed interruption after 10pm, then a second harder-to-dismiss prompt |
| Default screen time, under 18 | 60 minutes a day, passcode required to extend |
Source: TikTok Newsroom and TikTok Safety Guardian’s Guide, current rules as published
Send volume is tightening elsewhere too. Airship reports that apps in the 90th percentile increased monthly output while Android median and low-tier campaigns cut volume by 15% year over year.
How to Read TikTok Push Notification Click Rate Data
Two vendors quoting 2% are not always measuring the same thing. Pushwoosh divides opens by recipients, meaning users who can actually receive the message. CleverTap divides clicks by notifications delivered, and puts the overall cross-industry average at approximately 2.25%.
The vendor tables also disagree on direction. CleverTap shows iOS ahead of Android in both media categories, the reverse of the Pushwoosh reading.
| Industry | iOS CTR | Android CTR |
|---|---|---|
| Entertainment | 1.92% | 1.79% |
| Media and publishing | 1.69% | 1.31% |
Source: CleverTap push notification benchmarks, page updated May 2026
Neither reading is a TikTok number. Both are category averages built on different denominators, and the safest use of them is as boundaries rather than estimates, in the same way TikTok search behaviour data describes patterns rather than platform totals.
FAQs
What is TikTok’s push notification click rate?
TikTok has never published one. The nearest published benchmark is the media and entertainment category: 0.83% on iOS and 1.69% on Android, measured by Pushwoosh across Q4 2024 to Q2 2025.
Is TikTok push notification data available on Reddit?
No verified TikTok click-rate figure exists on Reddit or anywhere else, because TikTok does not release one. Reddit threads recirculate vendor benchmarks from Pushwoosh, Batch, CleverTap and Airship rather than TikTok data.
Do push notifications work better on Android or iOS?
Android leads in most published datasets. In media and entertainment, Pushwoosh recorded 1.69% on Android against 0.83% on iOS for Q4 2024 to Q2 2025, roughly double.
How much do triggered alerts beat broadcast sends?
Contextual campaigns averaged a 14.4% open rate against 4.19% for generic campaigns, based on Batch data covering July 2024 to July 2025. That is a gap of 10.2 percentage points.
Why did Android push opt-in rates fall?
Android 13 made notification permission a runtime prompt. Batch recorded Android opt-in dropping from 85% to 67% in one year, while iOS moved from 58% to 56%, for a 61% blended average.
Sources
https://www.pushwoosh.com/blog/push-notification-benchmarks/
https://batch.com/ressources/etudes/benchmark-notifications-push-crm-mobile
