Statistics

Metricool’s 2026 TikTok Study finds asking for likes cuts them by 60%, while asking for comments boosts comments by about 14%, based on 2.3M+ posts.

TikTok posts with a question in the caption earned 26.19% more comments, based on 2.31 million posts analyzed by Metricool. See what the data shows.

TikTok accounts with 100K–1M followers averaged 7,900 likes per post in 2025, versus 330 for 1K–5K accounts. Compare their likes and engagement rates by views.

Socialinsider reports that TikTok accounts with 100K–1M followers averaged 100 comments and 34,900 views per post in 2025, highlighting engagement patterns.

Media and entertainment apps averaged push notification click rates of 1.69% on Android and 0.83% on iOS, below all-industry benchmarks. Explore push notification engagement trends from Pushwoosh’s 600+ app study.

TikTok’s Add to Music App feature generated over 6 billion track saves to streaming platforms between April 2025 and April 2026, highlighting its growing influence on music discovery and listener engagement.

Brand posts on TikTok averaged 248 shares in 2025, up 45% year over year, while comments dropped 24%, according to Socialinsider’s analysis of 70 million posts.

TikTok posts that ask a question receive 26.19% more comments, according to Metricool’s 2026 study, while comparable data for pinned comments is not available.

TikTok accounts with 10,000–50,000 followers averaged 3.90% engagement by views in 2025, trailing the 4.40% achieved by accounts with fewer than 5,000 followers, according to Socialinsider.

Only 6.3% of TikTok videos were watched to the end in 2026, meaning 93.7% of views ended early, according to Metricool’s analysis of 2.3 million posts.