Statistics

Travel and hospitality brands grew TikTok followers by an average 12.5% per month in the second half of 2025. Beauty brands saw a lower average monthly growth rate of 3.3%.

There is no public dataset linking TikTok’s first 60 minutes directly to final reach; available studies instead measure post lifespan, half-life, and posting-time patterns.

TikTok accounts with more than 500,000 followers record a 1.84% median engagement rate when interactions are measured against follower count.

No dataset from TikTok or analytics firms tracks follower counts by account age, so a true average TikTok follower count by account age does not exist.

More than 47% of trending TikTok hashtags leave the Top 100 within five days, while a single post keeps collecting reach for about 10 days. See what these trends reveal about TikTok content longevity.

TikTok does not publish official figures for new-user first-week activity, including Day 7 retention, first-session length, or videos watched before the For You feed settles.

James Charles’ TikTok following fell by 100,000 in September 2026, dropping from 39.3 million to 39.2 million, according to Social Blade’s daily tracking.

Socialinsider measured TikTok engagement by views at 3.85% in Q2 2026, while Buffer’s study of nearly 2 million posts across six platforms excluded TikTok.

The median U.S. adult TikTok user follows 154 accounts and has 36 followers, based on Pew Research Center’s observed account data.

TikTok does not publish account inactivity rates, but its policy defines inactivity as 180 days without access. Learn what TikTok reports about inactive accounts, removals and advertising reach.