TikTok’s Android users opened the app 10 times a day on average in August 2025, on Similarweb App Intelligence data published in DataReportal’s Digital 2026 report. Each of those opens ran 9 minutes 42 seconds. This post sets out what measured panel data says about TikTok sessions per day per user, how the count sits…
TikTok accounts with 1,000–5,000 followers achieved the highest 2025 engagement rate by views at 4.40%, while accounts with 100,000–1 million followers averaged 3.95%.
Metricool’s 2026 TikTok Study finds asking for likes cuts them by 60%, while asking for comments boosts comments by about 14%, based on 2.3M+ posts.
TikTok posts with a question in the caption earned 26.19% more comments, based on 2.31 million posts analyzed by Metricool. See what the data shows.
TikTok accounts with 100K–1M followers averaged 7,900 likes per post in 2025, versus 330 for 1K–5K accounts. Compare their likes and engagement rates by views.
Socialinsider reports that TikTok accounts with 100K–1M followers averaged 100 comments and 34,900 views per post in 2025, highlighting engagement patterns.
Media and entertainment apps averaged push notification click rates of 1.69% on Android and 0.83% on iOS, below all-industry benchmarks. Explore push notification engagement trends from Pushwoosh’s 600+ app study.
TikTok’s Add to Music App feature generated over 6 billion track saves to streaming platforms between April 2025 and April 2026, highlighting its growing influence on music discovery and listener engagement.
Brand posts on TikTok averaged 248 shares in 2025, up 45% year over year, while comments dropped 24%, according to Socialinsider’s analysis of 70 million posts.
TikTok posts that ask a question receive 26.19% more comments, according to Metricool’s 2026 study, while comparable data for pinned comments is not available.
