TikTok Shop’s cart abandonment rate exceeds 80%, above the 70.22% global ecommerce average, with mobile checkout and social-referred traffic driving some of the highest abandonment rates in online retail.
TikTok’s average ad click-through rate is 0.84%, but performance varies dramatically by format. TopView ads deliver 12%–16% CTR, while standard In-Feed videos average 1%–3%, according to 2025–2026 industry data.
TikTok ad click-through rates vary widely by format, with TopView ads achieving 12%–16% CTR compared to 1%–3% for In-Feed videos. Overall, TikTok’s blended CTR stands at 0.84%, highlighting the impact of ad placement on performance.
TikTok Live shopping achieved a 7.8% conversion rate in 2026—3.7× higher than feed ads at 2.1%—while Live’s share of U.S. TikTok Shop GMV grew from 14% in 2024 to 26%, according to Dashboardly.
Learn how many TikTok Live viewers actually send gifts in 2026. Creator platform data shows that 1.5% to 4% of unique viewers gift at least once per session.
TikTok in-feed ads averaged $1.02 per click across industries in 2026—about one-third the cost of Google Search ads. CPC ranged from $0.74 in beauty to $1.92 in legal, with TikTok remaining more affordable than both Facebook and Instagram.
TikTok Live’s Chat category averaged over 2.2 million concurrent viewers in Q1 2025, with peak viewership surpassing 4 million, according to Streams Charts’ analysis of TikTokStats.com data.
TikTok Shop’s average order value in the US ranges from $35 to $59 per purchase, significantly lower than Etsy’s $121 average and Meta’s $100 checkout value. This smaller basket size reflects TikTok Shop’s strategy of driving frequent, low-cost impulse purchases.
TikTok recorded an average session duration of 10.85 minutes in 2025, outpacing all major social media platforms. Users open the app approximately 19 times daily, accumulating 58 minutes of total screen time. With a daily active user to monthly active user ratio of 57.3%, the platform demonstrates sustained engagement rather than casual browsing behavior. TikTok…
Educational content on TikTok achieved a 9.5% engagement rate in 2026, outperforming the platform average by 134%. With #LearnOnTikTok accumulating 858 billion views, educational material ranks as the second most popular content category at 16.1%. The higher education sector recorded 7.36% engagement rates with 2.28% weekly follower growth, while micro-influencers under 15,000 followers reached 17.96%…
