Statistics

TikTok accounts with 10,000–50,000 followers averaged 3.90% engagement by views in 2025, trailing the 4.40% achieved by accounts with fewer than 5,000 followers, according to Socialinsider.

Only 6.3% of TikTok videos were watched to the end in 2026, meaning 93.7% of views ended early, according to Metricool’s analysis of 2.3 million posts.

More than 240 million creators went LIVE on TikTok in 2025, with 150 million earning rewards, according to TikTok’s 2026 Global LIVE Fest recap. Explore the latest TikTok LIVE statistics and creator trends.

TikTok says creators now earn a combined $10 million daily from livestream virtual gifts. Learn what the figure reveals and why the platform still keeps gift-sending participation rates under wraps.

TikTok’s internal A/B testing showed Spark Ads achieved a 134% higher video completion rate and a 157% higher 6-second view-through rate than standard In-Feed Ads. The results come from TikTok’s 2022 Spark Ads test data published on its business blog.

TikTok LIVE reached a record 7,409,333 concurrent viewers on 18 January 2026, marking the highest peak ever tracked by Streams Charts for the platform. TikTok has not publicly disclosed a platform-wide LIVE retention rate, so no official figure is available.

Existing customers accounted for 81.3% of U.S. TikTok Shop sales in February 2024, up from 64% in November 2023, according to Earnest Analytics credit and debit card transaction data. The figures indicate that repeat buyers were responsible for the vast majority of TikTok Shop purchases during that period.

Home & Garden led TikTok ad conversion rates in 2025 at 2.42%, while Sports & Outdoors ranked lowest at 1.49%. Explore TikTok ad conversion benchmarks across ecommerce categories to compare campaign performance.

Discover the ideal TikTok Live length for brands and explore the platform’s massive engagement, with the Chats category reaching 4.8 billion watch hours in Q1 2025.

Sponsored TikTok posts earned brands an average payout of $2,741 in 2022, while the former Creator Fund paid just $0.02–$0.04 per 1,000 views before ending in 2023.