TikTok’s Creator Rewards Program can pay eligible creators significantly more than the retired Creator Fund. Learn the latest estimated earnings per 1,000 qualified views and how creator payouts have changed.
Beauty products achieve the highest TikTok Shop conversion rates in 2026, outperforming fashion and home goods. Explore the latest benchmark data and category-specific shopping trends.
A strong TikTok Shop product tag click-through rate ranges from 2.0% to 3.5% for organic content, with top-performing nano creators exceeding 4.0%. Explore the latest benchmarks and what drives higher Shop conversions.
TikTok Shop’s cart abandonment rate exceeds 80%, above the 70.22% global ecommerce average, with mobile checkout and social-referred traffic driving some of the highest abandonment rates in online retail.
TikTok’s average ad click-through rate is 0.84%, but performance varies dramatically by format. TopView ads deliver 12%–16% CTR, while standard In-Feed videos average 1%–3%, according to 2025–2026 industry data.
TikTok ad click-through rates vary widely by format, with TopView ads achieving 12%–16% CTR compared to 1%–3% for In-Feed videos. Overall, TikTok’s blended CTR stands at 0.84%, highlighting the impact of ad placement on performance.
TikTok Live shopping achieved a 7.8% conversion rate in 2026—3.7× higher than feed ads at 2.1%—while Live’s share of U.S. TikTok Shop GMV grew from 14% in 2024 to 26%, according to Dashboardly.
Learn how many TikTok Live viewers actually send gifts in 2026. Creator platform data shows that 1.5% to 4% of unique viewers gift at least once per session.
TikTok in-feed ads averaged $1.02 per click across industries in 2026—about one-third the cost of Google Search ads. CPC ranged from $0.74 in beauty to $1.92 in legal, with TikTok remaining more affordable than both Facebook and Instagram.
TikTok Live’s Chat category averaged over 2.2 million concurrent viewers in Q1 2025, with peak viewership surpassing 4 million, according to Streams Charts’ analysis of TikTokStats.com data.
