Existing customers accounted for 81.3% of U.S. TikTok Shop sales in February 2024, up from 64% in November 2023, according to Earnest Analytics credit and debit card transaction data. The figures indicate that repeat buyers were responsible for the vast majority of TikTok Shop purchases during that period.
Home & Garden led TikTok ad conversion rates in 2025 at 2.42%, while Sports & Outdoors ranked lowest at 1.49%. Explore TikTok ad conversion benchmarks across ecommerce categories to compare campaign performance.
Discover the ideal TikTok Live length for brands and explore the platform’s massive engagement, with the Chats category reaching 4.8 billion watch hours in Q1 2025.
Sponsored TikTok posts earned brands an average payout of $2,741 in 2022, while the former Creator Fund paid just $0.02–$0.04 per 1,000 views before ending in 2023.
TikTok’s Creator Rewards Program can pay eligible creators significantly more than the retired Creator Fund. Learn the latest estimated earnings per 1,000 qualified views and how creator payouts have changed.
Beauty products achieve the highest TikTok Shop conversion rates in 2026, outperforming fashion and home goods. Explore the latest benchmark data and category-specific shopping trends.
A strong TikTok Shop product tag click-through rate ranges from 2.0% to 3.5% for organic content, with top-performing nano creators exceeding 4.0%. Explore the latest benchmarks and what drives higher Shop conversions.
TikTok Shop’s cart abandonment rate exceeds 80%, above the 70.22% global ecommerce average, with mobile checkout and social-referred traffic driving some of the highest abandonment rates in online retail.
TikTok’s average ad click-through rate is 0.84%, but performance varies dramatically by format. TopView ads deliver 12%–16% CTR, while standard In-Feed videos average 1%–3%, according to 2025–2026 industry data.
TikTok ad click-through rates vary widely by format, with TopView ads achieving 12%–16% CTR compared to 1%–3% for In-Feed videos. Overall, TikTok’s blended CTR stands at 0.84%, highlighting the impact of ad placement on performance.
