Author: Maxime

Creator-led videos averaged 10.79% engagement in April 2026, outperforming videos using trending sounds at 7.4%. Discover the latest viral video engagement trends and insights.

TikTok loop rates drop sharply as video length increases, falling from an estimated 42% for 7-second clips to just 0.1% at 10 minutes, according to TT Calculator’s 2026 benchmark model.

Short-form videos that combine visuals with on-screen text generated a median 25,492 views—14x more than visuals and speech alone. Discover the findings from 5,354 TikTok and Instagram videos.

TikTok’s Android users opened the app 10 times a day on average in August 2025, on Similarweb App Intelligence data published in DataReportal’s Digital 2026 report. Each of those opens ran 9 minutes 42 seconds. This post sets out what measured panel data says about TikTok sessions per day per user, how the count sits…

TikTok accounts with 1,000–5,000 followers achieved the highest 2025 engagement rate by views at 4.40%, while accounts with 100,000–1 million followers averaged 3.95%.

Metricool’s 2026 TikTok Study finds asking for likes cuts them by 60%, while asking for comments boosts comments by about 14%, based on 2.3M+ posts.

TikTok posts with a question in the caption earned 26.19% more comments, based on 2.31 million posts analyzed by Metricool. See what the data shows.

TikTok accounts with 100K–1M followers averaged 7,900 likes per post in 2025, versus 330 for 1K–5K accounts. Compare their likes and engagement rates by views.

Socialinsider reports that TikTok accounts with 100K–1M followers averaged 100 comments and 34,900 views per post in 2025, highlighting engagement patterns.

Media and entertainment apps averaged push notification click rates of 1.69% on Android and 0.83% on iOS, below all-industry benchmarks. Explore push notification engagement trends from Pushwoosh’s 600+ app study.