Statistics

TikTok says creators now earn a combined $10 million daily from livestream virtual gifts. Learn what the figure reveals and why the platform still keeps gift-sending participation rates under wraps.

TikTok’s internal A/B testing showed Spark Ads achieved a 134% higher video completion rate and a 157% higher 6-second view-through rate than standard In-Feed Ads. The results come from TikTok’s 2022 Spark Ads test data published on its business blog.

TikTok LIVE reached a record 7,409,333 concurrent viewers on 18 January 2026, marking the highest peak ever tracked by Streams Charts for the platform. TikTok has not publicly disclosed a platform-wide LIVE retention rate, so no official figure is available.

Existing customers accounted for 81.3% of U.S. TikTok Shop sales in February 2024, up from 64% in November 2023, according to Earnest Analytics credit and debit card transaction data. The figures indicate that repeat buyers were responsible for the vast majority of TikTok Shop purchases during that period.

Home & Garden led TikTok ad conversion rates in 2025 at 2.42%, while Sports & Outdoors ranked lowest at 1.49%. Explore TikTok ad conversion benchmarks across ecommerce categories to compare campaign performance.

Discover the ideal TikTok Live length for brands and explore the platform’s massive engagement, with the Chats category reaching 4.8 billion watch hours in Q1 2025.

Sponsored TikTok posts earned brands an average payout of $2,741 in 2022, while the former Creator Fund paid just $0.02–$0.04 per 1,000 views before ending in 2023.

TikTok’s Creator Rewards Program can pay eligible creators significantly more than the retired Creator Fund. Learn the latest estimated earnings per 1,000 qualified views and how creator payouts have changed.

Beauty products achieve the highest TikTok Shop conversion rates in 2026, outperforming fashion and home goods. Explore the latest benchmark data and category-specific shopping trends.

A strong TikTok Shop product tag click-through rate ranges from 2.0% to 3.5% for organic content, with top-performing nano creators exceeding 4.0%. Explore the latest benchmarks and what drives higher Shop conversions.