Statistics

TikTok has no published benchmark for viral-video follower conversion rates. Explore available data on follower growth, view sources, reach, and the gap between reach and total views.

TikTok’s best posting time varies across six major 2026 studies, with each identifying a different peak hour. Explore the data to see which timing comes with actual engagement rates.

TikTok does not publish placement-level click rates for search results, but its data shows relative lift ranging from 66% to 539%. Explore what the available advertising metrics reveal.

TikTok videos and sounds follow different engagement timelines. Explore post half-life data alongside the 28.4 million uses of Connie Francis’s “Pretty Little Baby” over one year.

TikTok reveals little about how quickly sounds spread, focusing instead on lifecycle labels, track usage counts, and chart performance. Discover what the platform’s available sound data can actually tell you.

Brand and organization accounts responded to just 3.5% of the 168.8 million comments they received in 2025, highlighting the limited rate of social media engagement.

TikTok scroll past rate statistics for 2026 covering 2-second and 6-second view rates, retention benchmarks, hook rates, video length targets, niche data, and engagement trends.

Creator-led videos averaged 10.79% engagement in April 2026, outperforming videos using trending sounds at 7.4%. Discover the latest viral video engagement trends and insights.

TikTok loop rates drop sharply as video length increases, falling from an estimated 42% for 7-second clips to just 0.1% at 10 minutes, according to TT Calculator’s 2026 benchmark model.

Short-form videos that combine visuals with on-screen text generated a median 25,492 views—14x more than visuals and speech alone. Discover the findings from 5,354 TikTok and Instagram videos.