Author: Maxime

  • Most Liked TikTok

    Bella Poarch’s lip-sync video to “M to the B” holds 69.7 million likes as of 2025, making it the most liked TikTok video ever posted. Australian creator Leah Halton’s 2024 entry secured second place with 63.5 million likes despite having just 12.8 million followers. TikTok’s engagement rate of 2.65% exceeds Instagram by 430%, with the…

  • Average TikTok Video Length

    The average TikTok video length reached 42.7 seconds in 2024, marking a 9.5% increase from 2023. This shift reflects TikTok’s evolution from a 15-second clip platform into a content ecosystem supporting videos up to 60 minutes. Analysis of over 1.12 million videos reveals that optimal performance occurs between 2 to 5 minutes, challenging assumptions about…

  • How Many Countries Banned TikTok

    TikTok faces restrictions in 23 countries as of 2025, affecting approximately 1.6 billion monthly active users worldwide. The short-form video platform owned by ByteDance has encountered regulatory actions ranging from complete nationwide bans to government device limitations. India’s June 2020 ban eliminated 200 million users overnight, marking the most significant regulatory impact in the platform’s…

  • TikTok Marketing Statistics 2026

    TikTok generated $33.1 billion in advertising revenue during 2025, marking a 40.5% increase from the previous year. The platform reached 1.59 billion monthly active users globally, with TikTok Shop projected to surpass $66 billion in gross merchandise value. With the lowest CPM rates among major social platforms at $7.03 and engagement rates averaging 2.65%, TikTok…

  • How Much Is TikTok Worth In 2026

    TikTok’s worth ranges from $40 billion to $200 billion in 2025, depending on whether its proprietary recommendation algorithm is included in the valuation. ByteDance, TikTok’s parent company, reached valuations between $300 billion and $480 billion through various 2025 transactions. The platform generated $23 billion in revenue during 2024 and now serves 1.59 billion monthly active…

  • How To Repost on TikTok

    TikTok launched its popular repost feature in May 2022. This function lets you share videos you enjoy directly with your followers. The platform hosts over 1.5 billion active users worldwide. Reposting helps you support other creators while keeping your profile active and engaging. When you repost on TikTok, the video appears on your followers’ For…