TikTok caption length impact on engagement Statistics 2026
Videos with captions generate 23% more likes on TikTok compared to those without captions as of 2025. TikTok creators using short captions under 100 characters recorded 21% higher engagement rates than longer captions. The platform expanded its caption character limit to 4,000 characters in 2026, marking a 730% increase from the previous 300-character restriction. This…
